Common questions we get asked•
Posted on July 30 2020
Sustainable fashion has gained more and more popularity over the last decade. As the only sustainable hosiery brand in the world, we often get these questions from industry and press, but since we believe that they are so important we want to share the answers with you too:
What does sustainability mean to Swedish Stockings?
For us, sustainability encompasses everything, the whole life cycle and more. It’s not just about the material, but it’s about the people that make the products, how you make the products and what happens after the products’ end of life. It’s about having a responsibility. We think as a brand we are responsible for what we put out, and want to ensure that what we do does not harm people or the environment.
What do you wish for the future when it comes to sustainability in the fashion industry?
We’d love to see more collaborations between industries, among competitors and of course we would love to see sustainability be the norm in a company - any company, not just fashion. It’s only from working together that we can truly make a difference. In the future, hopefully the word ‘sustainable’ or ‘sustainability’ disappears, because that will be integrated into every job function and every company.
Do you think a fashion brand can ever be truly 100% sustainable?
The very fact that brands produce anything at all makes them unsustainable. We know this for a fact. However, at the moment we are the only brand in the world offering sustainable hosiery, when taking into account the entire life cycle. That makes us the better option when compared to the traditional hosiery brands. However, we still consume resources in order to produce our products, even though it is much less compared to other brands.
What do I need to consider when buying sustainable clothes?
The first consideration should always be, ‘Do I really need this?’ Also consider, if you will keep that garment for a really long time, or if it will be short lived because it is a trendy or in style piece. I always think about that last one, and it’s a good decision maker. Another thing to consider is materiality, rather than material. When I was younger my mom would always crumple up the fabric in her hand when she took us shopping and would say ‘You don’t want to get this because it will be wrinkly the entire time you wear it’. If a garment is not functional, or if it gets staticky, or wrinkly, chances are you won’t wear it. The biggest factor in clothing footprint is the longevity of the garment - both in how long the garment will keep but also from the user perspective, will you want to wear it year after year? Then of course, you want to look at where the item was made, the conditions it was made in, the company who made it, the materials used, etc. But the most important questions have to do with needs and use.
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