The AW26 Campaign emphasizes strength, versatility, and self-assured styling, where every look is built around presence rather than excess. Photographed by Janneke Van der Hagen and styled by Hilda Sandström, the campaign features Daria Ivanova – Principal dancer at the Royal Swedish Opera, who perfectly encapsulates the Swedish Stockings woman: contemporary, cultured and multi-faceted.
Daria wearing Olivia Premium Tights in Fresh Purple. 
Daria wearing Kitty Argyle Tights in Espresso.
We wanted the campaign to capture the essence of the new chapter for Swedish Stockings: bold, mature and high-end. The styling by Hilda Sandström is a modern blend of new and archival pieces. It featured bold silhouettes, structured elements, a play of textures, contrast and color, carving out the striking woman that is Daria – an artist, a mother and now the face of our campaign. For a company that is female-led the women at the front of the campaign felt very special – Janneke Van der Hagen (Photographer), Hilda Sandström (Stylist), Daria Ivanova (Model), and Beatriz (in-house Creative Lead/Art Director).
Daria wearing Clara Mod Tights in Dusty Blue.
For the modern woman who put high value on sustainability, durability and design – the collection itself stays true to Swedish Stockings’ values of inspiring the fashion industry towards sustainable production, without compromising on quality or style.
Daria wearing Magnolia Flock Tights in Black.
