At Swedish Stockings, we focus on crafting high-quality tights that are designed to last. Constructing better tights is a key component of how we work with sustainability — and we take pride in the intricate craft of tights production.
All our products are handmade in Italy, not only because Italy boasts a long and rich history of producing high quality hosiery but also because the factories, we work with have extremely high ethical, social and environmental standards. All our tights are produced in factories near each other in a village called Castel Goffredo, where hosiery production has flourished since the early 1900s.
When crafting our AW24 collection, we wanted to capture the inherent luxury that is a well- made and sustainably crafted accessory. That’s why we chose to shoot our campaign in Italy, with a visual concept that captures the Italian mood of La Dolce Vita. It’s all about adding an extra element of luxury to the everyday; about life’s small pleasures and self- indulgences in the form of a responsibly produced accessory that enables you to look and feel great.
Styles from left to right: Olivia Premium Tights, Meja Net Tights and Ina Pointelle Tights.
The campaign was created together with HA/NA productions, with photography by Rami Hanna, styling by Hanna MW and creative direction by the duo.
Rami shooting Olivia Premium Tights.
