For the upcoming Spring and Summer we have presented a collection defined by contrast. The collection approaches duality as something natural that brings together softness and structure, subtle details and stronger statements, allowing different expressions to exist side by side. It embraced contradictions.
The campaign was shot in Södermalm, Stockholm, with creative lead Beatriz Gama and sausage dog Bené on set as unofficial mood manager.
Designed in Stockholm and produced in Italy, the pieces are made with a long-term approach to quality and use. Therese Groth, Product & Sustainability Manager at Swedish Stockings reflects on the collection:
“Our goal with this collection is to honor the complexity of modern identity. Every piece is a reminder that we can be fierce yet gentle, whimsical yet grounded. These contrasts don’t dilute who we are – they deepen our story.”
Considered colorways and textured materials are paired with updated silhouettes. Delicate and more defined elements are balanced throughout, it's about contrasting elements for a modern but feminine look.
View the full campaign here.
