Our mission with the AW 2023 campaign is to tell a story about how Swedish Stockings is the ultimate fashion accessory — especially for conscious women who want to make their mark.
It’s not about reinventing your entire wardrobe to fit new trends, but elevating what you already have in your closet or selecting a few timeless pieces for the season and accentuating them with premium details you can feel good about.
That’s why we chose to work with Sophia Roe, a Danish influencer and creative powerhouse whose style and ethos around sustainability and longevity really mirror our values.
Using items from her sustainably focusing clothing line, and pieces from her own vintage collection, Sophia created several looks using our uncompromising legwear.
We were inspired by the classic and timeless looks for fall we turn to year after year. Think menswear inspired shoes, oversized blazers and chunky knits, paired with a poppy punch of color or cozy knits with lighter pieces for impactful transitional styling. We wanted to show that you can do a lot with what you already own or a few carefully selected garments — and some consciously produced accessories.