The campaign was photographed in possibly the coolest photography studio in Stockholm at the moment. Based in the meatpacking district, run by three brothers, Guldfabriken is massive, eclectic and tons of character.
Shot analogue by talented photographer Isak Berglund Mattson-Mårn, styled by Liselotte Bramstång, one of our favourite fashion stylists. The coloured backdrops really offset the products, which themselves bring Swedish Stockings to the next level.
Inspired by botanical shapes in combination with bold graphic patterns, the SS23 collection captures enlarged floral lace and fundamental geometric shapes building an expression that is both edgy and organic at the same time.
“We wanted to add lace to our Spring Summer collection, but explore something different from traditional lace, something more graphic and edgy. The result is represented in Maja tights and socks, contemporary and stylish at the same time”
Helena Leach Squire, Brand Director, Swedish Stockings